SPORTSassist has been lauded as one of the causes of a "new beginning" for ice hockey in Scotland predicted to occur next season.
The head coach of Dundee Texol Stars, Roger Hunt, has asserted that initiatives such as the SPORTSassist-funded Scottish Premier Hockey League (SPHL) will represent a significant change for the better in the fortunes of the game.
Speaking to the Dundee Evening Telegraph from his home in Toronto Mr Hunt observed: "Next season is a new beginning for Scottish ice hockey with both the new SPORTSassist SPHL and the Northern League looking like two tough competitions."
Recently the Paisley Daily Express reported on the provision of two years’ sponsorship of the SPHL by SPORTSassist, allowing the top five clubs in Scotland to compete in a separate league.
Charlie Ward, a spokesman for the league, described the funding as a "tremendous boost" for the sport, which would increase the level of competition and ensure the bright future of the game.