Page 2 - A Guide to Selling Houses

GUIDETOADVANCESTATEMENTS

GUIDE TO SELLING HOUSES

1. Sales Service

Caesar & Howie property staff work hard to achieve the sale of our clients’ properties as quickly as possible and

at the best price obtainable in the market. Our networked computer system enables details of all properties for
sale to be held in every office. In each office our staff will therefore be able to deal with any enquiries concerning
your property and in particular give potential purchasers every possible assistance in pursuing their interest in
your property.

Before marketing we will obtain a home report for you, and discuss with you a suitable asking price, and advise
you about any relevant sale issues. Once on the market we will automatically distribute details of every property
to those people on our computerised contact list who might prove to be suitable purchasers for your property.
This computer matching service proves to be a continually effective sales aid.

Our Sales Staff will enter details of the property in appropriate websites, publications, and where sought,
Solicitors Property Centres.

A “For Sale” board or sign will be erected at your property.

Our staff will arrange viewings where necessary and most importantly will “follow up” any viewers to try to
encourage their interest in your property or alternatively to obtain some feedback from viewers which might prove
useful in the sales effort. We can also provide where necessary a viewing service whereby our staff will
accompany potential purchasers in their viewing of your property.

We also offer window display in the office nearest to the location of your house.

2. The Sales Controller

Our Sales Controllers are "Office based" Staff who oversee the sales effort relative to each property. The Sales
Controller will have Schedules of Particulars printed and distributed, deal with enquiries, place advertising,
regularly contact you and generally do all the day to day work associated with your property sale. It is important
for you to realise that your point of contact will be the particular Sales Controller assigned your property. Your first
contact with us may well have been with a Property Consultant who measured up and valued your property. As
Property Consultants are constantly out of the office visiting properties we have found that it is far more effective

for the sale to be passed over to the Sales Controller to look after the transaction after the Property Consultant
has done the necessary initial work. This office based back up system is a particular feature of our service and
we therefore encourage you to understand our system and to get to know the Sales Controller in charge of your
sale and to keep in regular contact with them.

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